Santa Fe Creative Tourism, a program of the city of Santa Fe Arts Commission, works with artists and arts businesses to develop and promote workshops that allow visitors to experience Santa Fe’s unique culture in a hands-on fashion.


The program was created as a result of Santa Fe’s 2005 appointment to the UNESCO Creative Cities Network and builds upon the successful 2008 Santa Fe International Conference on Creative Tourism, a first-of-its-kind effort that brought together a global community of tourism professionals, creative thinkers and UNESCO Creative Cities representatives to consider a redefinition of the travel experience. Over 375 delegates, panelists and speakers participated in a mix of intellectual and participatory events in the fields of folk art, crafts, design, music, gastronomy and literature. There were 33 Creative Tourism Experiences led by more than 40 artists in and around Santa Fe. Throughout, the conference was focused on the notion of balancing authentic preservation with innovation and emphasizing “Next Practices” vs. “Best Practices.”


After the Creative Tourism conference, the website was repurposed to facilitate direct connections between visitors and artists. Since fall 2009 Santa Fe Creative Tourism has been directly linked to over $120,000 in workshop sales and artwork sold for artists listed on the site.

The initiative also offers business development education for artists through a series of free evening classes and one-on-one consultations. The consultations are offered to artists and artisans interested in developing art workshops to be listed on the website. Classes include instruction on free or inexpensive online marketing tools, and are presented using a combination of lectures and demonstrations. All classes are held from 6 – 7 pm at the Santa Fe Community Gallery, 201 West Marcy St. Upcoming classes include:

May 7: Creative Approach to the Business of Marketing Art with Sara Eyestone

May 14: Facebook, Twitter, Pinterest and Google Plus: Harnessing Social Media

May 21: Slide Show 2.0: Promoting Your Work with Digital Video using Apple iMovie

June 4: Slide Show 2.0: Promoting Your Work with Digital Video using Windows Movie Maker




Encaustic Painting with Teena Robinson


Encaustic is a process of using melted beeswax mixed with Damar resin (for hardening) and pigments to create a very versatile medium.

Papermaking Workshops with Jacqueline Mallegni


Handmade paper is an ancient art form. It is the practice of transforming raw materials into something tangible and useful. The art of papermaking is impermanent, yet consistent, visceral yet practical—magical.


Painting with Julie Claire on Upper Canyon Road


Painting large-scale using basic brushes and acrylic paints, these transformative experiences help women and men find freedom from the inner critic, learn to trust their inner voice and renew their playful spirit.


Learn to Spin! with Santa Fe Buffalo Designs


This workshop will teach participants how to prepare and spin raw wool into warm, delightful and beautiful skeins of yarn, ready to knit or weave. History of handspinning and use of different fibers will be discussed. Emphasis will be on the history and use of Navajo Churro wool, which was brought here by Don Juan de Oñate in 1598.



Jane Shoenfeld’s Art Adventures in the Southwest


These personalized art adventures are geared to your skill level and schedule. The art classes and workshops focus on the beauty of the Southwest landscape, from canyon sunsets to adobe architecture.


Stoneware with Green River Pottery


An experienced teacher and full-time potter, Theo Helmstadter teaches wheel-throwing, hand-building, glaze formulation and application, and firing techniques for cone 10 reduction, a kiln firing process.


Tinsmithing with Sharon Candelario


Spend the day with a family of artists at the beautiful tranquil village of Chimayó at Medina’s Chile Shop and Gallery. Enjoy the sound of music, the smell of home cooking and the inspiration of traditional art.




Print Friendly, PDF & Email