March 2013

Wildlands Adventurer’s 5,000-Mile “TrekWest” includes Northern New Mexico


Journey invites citizens to support wildlife corridors


Kim Vacariu and Jan-Willem Jansens


Wilderness explorer and outdoor adventurer John Davis is hiking and biking this month through northern New Mexico’s highlands on the fourth leg of “TrekWest 2013,” a long-distance journey to promote the importance of wildlife corridors in maintaining human and wildlife communities. He will be trekking through our area with a major public presentation in Albuquerque at the South Broadway Cultural Center on June 20. His big goal: completing a 5,000-mile human-powered expedition from Hermosillo, Sonora, Mexico to Fernie, British Columbia by October, 2013.


In 2011, during a similar “TrekEast” adventure, More >

New Mexico’s Growing Sustainable Economy

Sustainability does not need to come at the sacrifice of economic prosperity.


Imagine a place with decent jobs for all, a collaborative ethos and an economy that fosters community improvement. Businesses provide living wages so that all employees can afford to live in the communities where they work. Commercial activities address their social and environmental impacts along with generating reasonable financial returns. New markets arise that improve resource efficiency, repurpose waste and remediate environmental degradation.


Despite New Mexico’s rich cultures and hard-working entrepreneurial people, our standard of living statistics often evoke the refrain, “Thank goodness for Mississippi.” Among many examples: for per-capita More >

Incubator Spawns Business Diversity


Mary Ellen Merrigan


What do a sustainable sewing-notions company, a manufacturing-process inspection company and a homecare medical- and service-assistance company have in common?

Each of these entrepreneurial ventures is located in the Santa Fe Business Incubator, SFBI. SFBI has housed and supported a wide variety of businesses during its 15-year history, from lifestyle and service businesses to companies developing advanced engineering materials and processes.

According to Marie Longserre, SFBI president and CEO since its 1997 inception, diversification is only one ingredient of a successful incubator. “Helping client companies grow requires ongoing evaluation and then adding, removing or adapting services accordingly. First and foremost, More >

Focus on Entrepreneurship


Kate Noble


Creating a culture of entrepreneurship. Cultivating an entrepreneurial ecosystem. In a nutshell, that’s what we’re trying to do in the Economic Development Division at the city of Santa Fe. Those statements may sound lofty, wordy, have too many syllables, but sometimes that’s what is necessary to communicate big goals. In 2013 these goals are activated through programs that are touching real people in this community. Those real people are making those lofty goals become reality.


The city’s focus on entrepreneurship has evolved over the past five years with the help of hundreds of members of this community. Taking the More >

The Velocity Project

Business Boot Camp – The Next Generation of Growth

Yasine Armstrong


Welcome to The Velocity Project, where in a short amount of time early-stage businesses can grow up fast. It’s an eight-week business development boot camp, or “accelerator,” in which a select group of entrepreneurs are making big progress.

Hundreds of communities around the country are utilizing this new style of business development. It’s not a long, drawn-out process of drafting a business plan; it’s intense, it’s fast and furious, it’s hard, and it takes a real commitment. Entrepreneurs have to be willing to sweat, to do the intense work for those More >

Rules of Engagement

How to stop building your business in a vacuum and become a part of the community


Zane Fischer


Here at Anagram—a Santa Fe-based design- and development studio—we’re still a new kid on the business block. We opened our doors on April Fool’s Day in 2011. But our three partners have about 50 years of combined time in Santa Fe, and our respective, personal community roots run deep.


We knew there would be challenges to operating a contemporary design firm in New Mexico, especially one with an emphasis on the kind of web development and technology that hasn’t yet filtered into the consciousness More >

Powering New Mexico’s Economy with Peer Pressure


Tim Nisly


In 1964 a Harvard professor named Robert Rosenthal did a classroom experiment in San Francisco. His goal was to find out how children’s performance was tied to the expectations of their teachers, and to do this he took a standard IQ test, dressed it as a fancy new brain examination tool and gave it to the students. He then told the teachers the test had a very special ability to predict significant intellectual advancement and randomly chose about 20 percent of the students to “bloom.” As their teachers expected, at the end of the school year the randomly selected More >

New Mexico’s Clean Energy Economy Today


By the New Mexico Green Chamber of Commerce

and the Partnership for Responsible Business


Green Jobs are Supporting New Mexico’s Families

New Mexico has 35,800 private sector jobs. According to the state of New Mexico, 5.9 percent of private sector employment is in energy efficiency, clean manufacturing, renewable-energy research and development. In 2009 workers in green occupations made on average $22 an hour, versus a $19-an-hour average for all occupations in New Mexico.


New Mexico Leads the Nation in Renewable-Energy Potential

According to the Western Governors’ Association, New Mexico has over 27,000 megawatts of solar, wind and geothermal energy potential—higher than any other state. More >

The Promise of Bioenergy Development


Luke Spangenburg


We’re all scared,” said Paul Ehrlich, president of the Center for Conservation Biology at Stanford University. “But we must tell the truth about what’s happening and challenge people to do something to prevent it,” Ehrlich recently told Inter Press News Service.


As global populations increase and the Earth’s resources diminish, we are facing increasing pressures to find sustainable ways to meet our energy needs. Drilling deeper, converting tar sands or fracking deep underground deposits for fuels are band-aid solutions that often irrevocably damage ecosystems. Using sunlight to grow biomass for energy and food production is a viable alternative if we More >

Be a Localist, Sustain Your Place


Vicki Pozzebon

On a recent Monday morning over coffee with a local artisan/entrepreneur, we got on the subject of Wendell Berry. I credit the poet Wendell Berry as the guru of the local economy movement, a man whose poems and essays are not only useful for direct quotes on farming, community and economies in grant applications, but also as meditations to start my day. Berry’s very comments on the local economy movement, place-based economies and the love of community are the fuel in my gas tank. But on this particular day my work of deep localism to inspire business owners, government More >

The Greenest Home is a Remodeled Home

Santa Fe Home Show • March 9-10,         Santa Fe Community Convention Center


Kim Shanahan


It has been said that the greenest, most energy-efficient home is the one that never gets built—no new home, no new energy usage. Santa Fe area remodelers, however, take that notion one step further and say the greenest home is one that is remodeled to extend its functional life and improve existing energy efficiency.

The Remodelers Showcase, an annual component of the Santa Fe Home Show, is a great way to see what professional remodelers can do to turn old, dilapidated energy hogs into sparkling new spaces that will More >

Creating NM Jobs in the Recycling Industry


English Bird


Many people associate recycling as something that is good for the environment. But not many realize the number of jobs created and what a significant economic driver the recycling industry plays in our state and country. In fact, nationally the recycling industry represents more jobs than the car-manufacturing industry. A general rule of thumb is that for every landfill job there could be 10 recycling jobs for that same amount of material handled. The recycling industry is a $236-billion industry compared to the $45-billion waste industry.


A new report released by the New Mexico Recycling Coalition (NMRC) details the estimated More >

The Flea . . . more than a place to get a gently used cowboy hat


Walt Borton


A couple weeks ago, walking the aisles of The Flea at El Museo—the indoor flea market I launched on the Santa Fe Railyard in 2009, one of our 90 vendors steered a customer to me who asked, “Why is it called a “flea market?” The question sent me to Google. I not only found an answer (the market north of Paris, which is a few hundred years old, has long been called marché aux puces, Market of the Fleas), but quite a bit more.

On the website for the oldest flea market in New Hampshire, The Hollis Flea Market, appears More >

From Green to Gold: Breakthrough Branding for Today’s Green Market


Carolyn Parrs


It was Super Bowl Sunday 2004 when Sesame Street’s beloved Kermit the frog declared “It’s Easy Being Green” in a TV commercial for Ford’s new hybrid, the Escape. Life was good, and green was growing at super speed. You couldn’t pick up a magazine or browse a bookstore without seeing a marketing message such as “Go Green in Five Easy Steps.” Then it happened: the 2008 economic nosedive. I remember seeing the fear in faces of the green business owners at a conference in San Francisco. Would green go south? Or was Advertising Age right when it said green business More >

Dapwood Furniture – NMGCC’s Business Recycler of the Year


When a company is bestowed with the New Mexico Green Chamber of Commerce’s Recycling Business of the Year Award, it must be doing something right. In the case of Dapwood Furniture, an Albuquerque-based company that crafts durable handmade furniture, the recognition is the result of a culture of sustainability instituted into the workplace by company president Gregg Mich.

Mich’s concerns for the health of the planet inspired his “business as un-usual” approach, which seeks to minimize any potential negative impacts on the environment and the community while maximizing positive impacts. Mich monitors the company’s daily operations to find ways to improve More >

EVERYDAY GREEN: Culture and Sustainable Economies


Susan Guyette


Traditional economies in New Mexico differ from the mainstream American sense of economy in many ways. Interrelationships between culture, economy and the land necessitate a value-based approach. Rather than focusing on growth in economy-building, a focus on strengthening local economic forms or “making the old ways new again” is likely to help retain NM’s unique regional distinctions.


Clearly, the American mainstream model of business development, with a failure rate of over 60 percent, is not the ideal. Instead, taking a close look at those traditional economies in NM that survived well over hundreds (Hispanic) and thousands (Native American) of More >

Native American-Advised Endowment Fund Provides Nonprofit Support


Anne Wheelock Gonzales


One important aspect of building a sustainable regional economy is for community leaders, government (all levels, including tribes), local businesses and nonprofits to work together. The Native American Advised Endowment Fund (NAAEF) at Santa Fe Community Foundation (SFCF) provides support and resources for tribal initiatives and nonprofits working with the Native American communities in northern New Mexico.

Established in 1993 with a $10,000 gift from Allan Houser, renowned Chiricahua Apache artist and sculptor, and supported by caring donors and volunteers, the Fund has grown to $325,000. The NAAEF Advisory Committee (which is always comprised primarily of Native Americans) makes More >

You Holler – We Haul It!


Damon Chavez

Kewa (Santo Domingo) Pueblo




The Idea for the Business

We had a farm and equipment when I was growing up. I learned that working for yourself has rewards. You can make good money and support a family. After military service and working on the farm for a few years, I went back to school at the Southwestern Indian Polytechnic Institute in Albuquerque. I studied accounting and business administration. Mr. Jeff Wilkins had a course in small business management, and that’s where I got the idea for the business.


One day in class, Mr. Wilkins talked about a garbage collection business. I More >

B Corp Legislation: A New Frontier in American Business


William A. White


New Mexico could be next in line to join the handful of states that have passed legislation allowing private companies to incorporate as Benefit Corporations. Eleven other states, including Maryland, California, New York and Hawaii, have passed similar laws, which enable entrepreneurs to pursue broader societal or environmental goals beyond the profit-centered focus of traditional business.


Until recently, entrepreneurs pursuing the triple-bottom-line of social, environmental and financial returns had one of two choices: 1) Incorporate as a nonprofit and compete relentlessly for grant funding and reliable donors, or

2) Incorporate as a traditional for-profit and run the risk More >

Growth for the Sake of Growth…


Jack Loeffler


What happens when there is a sun-warmed planet nearly 8,000 miles in diameter that harbors life, one species of which has evolved to become the keystone species that grows steadily in population, devours non-renewable resources at a rate commensurate with population growth, and finally exceeds the carrying capacity of the planet?


Denial? Overshoot? Collapse? Extinction?

All of the above?


It is evident that this, our species, will be brought to our knees should we not collectively muster the wherewithal to veer our course into a state of balance with our Earthly habitat, beginning immediately. It will take time and an enormous shift More >