October 2016

Shopping Local with Squash Blossom


A New Mexico-grown company, Squash Blossom Local Food, offers the convenience of shopping 100 percent local from the comfort of your home. Visitors to the company’s online store can see what is fresh each week. The products change with the seasons and come from more than 20 northern New Mexico farms. In Santa Fe, weekly orders can be picked up midtown at Verde Juice on San Mateo Road or downtown at Cheesemongers on Marcy Street. Squash Blossom also offers delivery to workplaces if there are at least five interested coworkers or employees.

Unlike the traditional Community Supported Agriculture (CSA) model, Squash Blossom’s participating farmers harvest produce based on specific orders. That allows customers to choose exactly what and how much they want. The food is received within 24 hours from when it is picked. Farmers only harvest for expectant buyers, thus eliminating the potential of wasted food. Also, unlike CSAs, there is no commitment to order each week, nor upfront costs or buy-in on the shoppers’ end.

Squash Blossom also sells wholesale produce to restaurants. This is actually the backbone of the business. Just as retail customers are notified of what is in season, so are chefs. Farmers harvest by the case for some of the finest restaurants in Santa Fe.

Farmers also benefit from this enterprise because Squash Blossom takes care of all of the marketing, sales, bookkeeping and distribution of its products. Farmer Danny Farrar of Rancho La Jolla says, “Squash Blossom is really convenient. There’s no way I could reach as many people and restaurants on my own. I’d be in my truck and on the phone all day. I just harvest what is ordered and make one drop. I don’t have to worry about collecting payments and going to the bank. I get direct deposit, and I like that feature a lot.”


For more information, email Squash Blossom’s founder and CEO, Nina Yozell-Epstein: nina@squashblossomlocalfood.com or visit www.squashblossomlocalfood.com



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