“This is the world’s best market. It changes lives, preserves traditional craft and leads us forward with innovative ideas.”
—Abduljabbar Khatri, Sidr Craft, 2017 Living Tradition Award Recipient
Santa Fe has become a destination for global connection and artistic excellence. This month, the International Folk Art Market—the world’s largest—celebrates 15 years. Each July, many of the 20,000 attendees come away with positive, powerful lessons in the value of multicultural, person-to-person exchange.
The artists participate either individually or representing family enterprises and community cooperatives. Many come from developing countries where daily income averages less than $3.10 a day. For them, three days in Santa Fe both affirms the value of their artistry and affords vital resources for education, infrastructure and medicine for their families and communities. It may also provide the means to help fight political dislocation, gender inequity and other forms of social and economic oppression.
Since 2004, IFAM has hosted nearly 1,000 master folk artists from 98 countries; generated $28 million from sales (90 percent of which has gone home with first-time artists, impacting over 1.2 million lives); and drawn 233,000 attendees—with an estimated economic impact of $142 million.
The juried market is carefully curated. In 2018 more than 150 artists are coming from 50 countries. Twenty-eight artists will show their work in a special exhibition area, “Innovation Inspiration,” where traditional techniques and materials are adapted into works that span categories of Social Commentary, Design, and Re-use and Recycle. Awards are presented for “Living Tradition” and “Community Impact.”
Dr. Muhammad Yunus, winner of the 2006 Nobel Peace Prize, is serving as honorary market chair. As a leading advocate for creating economic change for impoverished communities through social innovation and entrepreneurship, Yunus’ participation pays tribute to the market’s influence and impact. IFAM’s belief in the power of folk artists as cultural ambassadors in an increasingly polarized world has helped spark a movement that resonates throughout the global creative economy as consumers and retailers embrace the handmade and support the artisan sector.
The market’s mentor-to-market program offers multi-tiered training and education, from basic business and marketing skills, to intensive training partnerships with accomplished business mentors, to hands-on experience in the wholesale marketplace.
IFAM Santa Fe is held in partnership with the NM Department of Cultural Affairs, Museum of International Folk Art, Museum of Indian Arts and Culture, Museum of NM Foundation, and the City of Santa Fe.
International Folk Art Market | Santa Fe
Milner Plaza, Museum Hill, Camino Lejo
July 13-15, 2008
July 12, 5:30–8:45 pm: Artist procession and musical performance, Santa Fe Plaza (free)
July 12, 7–9 pm: One World Awards Dinner, La Fonda on the Plaza
July 13, 6:30–9 pm: Opening Party, Museum Hill
July 14, 7:30–10 am: Early Bird Market, Museum Hill
July 14, 10 am–5:30 pm: Saturday Market, Museum Hill
July 15, 9 am–5 pm: Sunday Market, Museum Hill
July 15, 8:30 pm–10 pm: Post-Market Party, SF Farmers’ Market, 1607 Paseo de Peralta
Tickets: 505.886.1251, https://holdmyticket.com/event/313253