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As a free, widely distributed, highly respected online and print publication, Green Fire Times reaches a diverse readership. Identifiable groups include:

• New Mexico Residents

Green Fire Times has display boxes and racks at libraries, schools, community centers, offices, businesses and public places from Albuquerque to Taos.

• Businesses

GFT showcases business and organizations, including educational and cultural institutions, tourism and recreational enterprises, technology companies, regional food and
product producers and green products and services.

• Economic Development Agencies and Advocates
GFT is used by businesses and organizations to promote regional economic development.

• Teachers and Students

Some New Mexico classrooms—elementary to college levels—use GFT as part of their curriculum. The New Mexico State Library and some tribal libraries maintain collections of GFT. 

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• Tourists and Visitors
GFT is distributed at New Mexico visitor centers. The publication’s cultural journalism, eco-tourism and outdoor recreation coverage appeal to visitors and inspire sales of local products and services.

• Environmental Conservation
GFT focus includes stewardship of natural resources and the interrelationship of community, culture, the environment and the regional economy. Regular readers include those with a strong interest in land and water conservation.

• Health & Wellness Advocates
Holistic health has roots in traditional of cultures of the Southwest. This is a one of the topics GFT covers.

• Sustainability Advocates
Those engaged in learning about and working toward sustainability find GFT to be a useful information source. Enterprises that utilize responsible business practices while improving the bottom line are featured. These sorts of initiatives reflect a fundamental change in how people are thinking, living and doing business.